Quality product photos are key to attracting buyers and boosting sales. In this guide, we'll explain how to take good pictures of clothes. Plus, we'll introduce an exciting AI tool that promotes the best way to photograph clothes to sell online.

In this article
    1. Camera
    2. Lenses
    3. Other Accessories
    1. Preparing the Setup
    2. Clothing Preparation and Presentation
    3. Composition and Framing
    4. Lighting Techniques
    5. Post-Processing and Editing
    1. Use Instagram for Telling Stories
    2. Create Boards on Pinterest for Fashion Inspiration
    3. TikTok and Reels for Lively Clothing Showcases
    4. Online Communities

Equipment and Setup for Taking Pictures of Clothes to Sell


camera for taking pictures of clothes to sell

When capturing high-quality photos of clothes to sell, you have several camera options: DSLR, mirrorless, or smartphone. Each has its advantages and considerations.

DSLR cameras offer excellent image quality, interchangeable lenses, and advanced manual controls. They provide the flexibility to adjust settings precisely and achieve professional results.

On the other hand, mirrorless cameras are more compact and lighter, making them highly portable and convenient for on-the-go photography. They often come with advanced features and produce impressive image quality comparable to DSLRs.

Alternatively, smartphones have become increasingly powerful and capable of capturing stunning photos. They offer convenience, ease of use, and the ability to instantly edit and share images.


lenses for taking pictures of clothes to sell

To capture clothing details effectively, consider using the right lenses. This allows you to maintain sharpness and accurate proportions while capturing the clothing's texture, patterns, and fine details.

A macro lens can also be valuable for close-up shots, highlighting intricate stitching or fabric patterns.

Other Accessories


When it comes to stability and lighting control, a tripod is an essential accessory. It helps eliminate camera shake, resulting in sharper images. Look for a sturdy tripod that can support the weight of your camera and allows for adjustable height and angles.

Consider investing in studio lighting equipment, such as softboxes or umbrella lights, to create even and diffused lighting. These tools help reduce harsh shadows and enhance the overall appearance of your clothing.

Accessories like reflectors can also be useful for directing and bouncing light onto your subject, reducing shadows or adding highlights where needed. Additionally, a backdrop system or seamless paper can provide a clean and professional background for your clothing.

5 Tips on Taking Photos of Clothes to Sell Online

Selling clothes online requires capturing captivating photos that showcase each garment's unique features and details. These tips ensure your clothing images stand out and entice potential buyers.

Preparing the Setup

clothing photography setup

Choose a suitable location or create a backdrop that compliments your clothing. A clean, clutter-free area with ample space is ideal. Consider using a plain backdrop to draw attention to the clothes.

Ensure proper lighting conditions by shooting in a well-lit room or using artificial lights. Avoid harsh shadows or overly bright spots that can distort the colors or details of the clothing. Set up a mannequin, model, or flat lay arrangement to showcase the garments effectively.

Clothing Preparation and Presentation

clothing preparation and presentation

Before photographing, clean and iron the clothes to present a polished appearance. Pay attention to small details like loose threads or wrinkles. Experiment with different styles to enhance the visual appeal of the clothing.

For folded items, ensure neat and consistent folds. Hanging clothes should be arranged nicely on hangers and consider using garment pins to create a flattering shape.

Composition and Framing

composition and framing

Apply composition techniques to create visually pleasing images. Utilize the rule of thirds and position the clothing along these lines or at their intersections.

Capture multiple angles and close-ups to provide comprehensive views of the garment. Experiment with different perspectives to highlight unique features. Incorporate negative space around the clothing to create a balanced composition and draw attention to the item.

Lighting Techniques


Use natural lighting whenever possible by shooting near a window or outdoors during the daytime. Natural light provides a soft, even illumination that flatters the clothing's colors and textures.

If shooting indoors, consider using continuous lights or an external flash. Pay attention to the direction and intensity of the light to avoid unwanted shadows. Use reflectors or diffusers to modify the light and create a more pleasing effect.

Post-Processing and Editing


After capturing the photos, enhance them further through post-processing. Remove any imperfections or distractions that may detract from the garment. Maintaining a consistent image quality is important to create a professional-looking online store.

Optimize the Pictures of Clothes for Online Selling

Here are some effective strategies to optimize the pictures of clothes for online selling.

  • Compress and resize images for fast loading: When image files are too big, they can make websites load slowly. Thus, resulting in a bad experience for users. Compress and resize the images without sacrificing quality.
  • Add descriptive filenames, alt tags, and captions: Assigning descriptive filenames to your images is essential for search engine optimization (SEO) and accessibility. Instead of generic names like "IMG_001.jpg," use specific and relevant keywords that describe the clothing item, such as "blue-striped-summer-dress.jpg." Additionally, include informative alt tags and captions that accurately describe the product, its features, and other relevant details.
  • Incorporate keywords in the image metadata: Image metadata can improve search engine visibility. Add relevant keywords to the metadata fields, such as title, description, and tags. Doing this will assist search engines in comprehending the image's content and increase its likelihood of being shown in relevant search results.
  • Ensure compatibility with various e-commerce platforms: Different e-commerce platforms may have specific image requirements and guidelines. Ensure that your optimized images are compatible with the platform you're using. This includes adhering to size restrictions, file formats, and other specifications the platform outlines. Doing so ensures that your product images are displayed correctly and consistently across all devices and platforms.

Promote Clothing Pictures for Increased Sales

To promote clothing pictures and increase sales, you can use these strategies:

Use Instagram for Telling Stories

use instagram to promote clothes photos

Instagram is a powerful platform to show off your clothing line through attractive pictures. Share high-quality photos of your clothes on your profile and use Stories to give a glimpse behind the scenes, style tips, and sneak peeks. By actively responding to comments and messages from your followers, you can establish a feeling of community and trust.

Create Boards on Pinterest for Fashion Inspiration

fashion inspiration on pinterest

Pinterest is a popular platform where you can find and gather fashion ideas. Create themed boards that match your brand's style and pin high-quality pictures of your clothes. Add descriptions, relevant keywords, and hashtags to increase visibility. Collaborate with influential fashion bloggers or stylists to reach a wider audience.

TikTok and Reels for Lively Clothing Showcases

TikTok and Instagram Reels are great platforms to showcase your clothing line entertainingly and dynamically. To engage viewers:

  • Make short videos featuring outfit transformations, fashion tips, or style challenges.
  • Use catchy music, trendy effects, and captions highlighting important features or promotions.
  • Collaborate with fashion influencers or content creators to expand your reach.

Online Communities

Building a b online community is essential for promoting your clothing line. Encourage your customers to share pictures wearing your clothes and create a unique hashtag for them to use. Share and highlight user-generated content on your social media channels to demonstrate authenticity and inclusivity.

[NEW TREND] Use AI Product Photography Tool to Take Good Pictures of Clothes to Sell

AI tools have changed how we take pictures of products, including clothes, and offer many benefits for making the process easier. AI product photography tools automate the picture-taking process, eliminating the need for manual adjustments and retakes. This saves a lot of time and effort in capturing high-quality clothing pictures.

Using AI product photography tools can greatly benefit businesses in selling clothes. Among the available options, booth.ai stands out with its advanced features.

ai clothing photography tool

Here's why booth.ai is an excellent choice:

  • Booth.ai uses advanced AI technology to automatically capture stunning clothing pictures. Its smart algorithms analyze the clothing's details and optimize the image settings, accordingly, resulting in high-quality visuals.
  • This AI tool provides an intuitive user experience with its user-friendly interface. Even those without photography experience can easily navigate the tool and take professional-grade pictures.
  • AI-generated models can help you create clothing photos without the need to hire human models.

The platform is easy for anyone to use. You can become a photographer and make amazing product images in just three simple steps:

Step 1: Upload Photos of Your Product for Reference

Begin by uploading your clothing photos to the AI tool platform. These initial images serve as references for the tool to understand the specific garments you want to capture.

upload reference photos
Step 2: Describe the Results You Desire Using a Text Prompt

After uploading the reference photos, you can describe the desired results you wish to achieve. Utilize the text prompt provided by the AI tool to express your vision. You can mention specific preferences for the background, lighting, styling, or any other elements you want to incorporate in your final images.

describe the results using text prompt
Step 3: Get the Generated Images in Seconds

After providing the necessary input, sit back and relax as the AI tool works magic. The tool's advanced algorithms analyze your reference photos and desired results to generate stunning images in seconds.


It's important to take attractive pictures of clothes to boost sales. Here, we list the important ways to photograph clothing to sell online. Also, using AI tools in your photography can bring many advantages. You can save time, maintain consistent quality, work more efficiently, and be cost-effective.

An AI product photography tool called booth.ai is highly recommended. It has advanced features, integrates easily, and has a user-friendly interface. By using booth.ai, you can ensure high-quality pictures of clothes that catch the eye of potential customers and increase sales.

Jeff Johnson
Jeff Johnson Jul 27, 23
Share article: